Capella Appoints Bill Marshall Director, Sales and Marketing
Jun 18, 2009 | 699 views | 5 
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“Bill has been an invaluable contributor to our successful launch and first five months of operations,” said Capella Telluride’s general manager, John Volponi. He continued, “We are thrilled to announce Bill’s promotion, and know that under his guidance, Capella Telluride will continue to thrive as we introduce the resort and Telluride to new guests and welcome back newly made friends.”
With more than 20 years of experience in the hospitality and tourism industries, Marshall brings a wealth of knowledge and insight to Capella Telluride. Prior to joining the team in 2008, he served as director of sales and marketing for Snake River Lodge in Jackson Hole, Wyo. He has also held executive sales and marketing positions at The Lodge at Vail, SaddleRidge at Beaver Creek, Resort at Squaw Creek, the Telluride Ski & Golf Company and several established hotels in Telluride including The Inn at Lost Creek and Wyndham Peaks Resort and Golden Door Spa.
An outdoor enthusiast, golf fan and former ski instructor, Marshall is a great ambassador for Telluride’s unending supply of outdoor adventures. He takes advantage of Telluride’s natural playground – be it on the slopes or on the golf course – whenever possible, and lives in the community with his wife, Diana, and their 7-year-old daughter, Ashlyn.
Capella Telluride opened in February of this year in the heart of Mountain Village with 100 luxury condominium hotel rooms and 60 condominium residences.
Nonetheless, I certainly understand about press releases. It's the nature of the biz. Any information is ultimately fair game: legals, deed transfers, obituaries, etc. all are content with which advertising can be coupled ... allowing you to remain economically viable.
Yes, the online format (vs. print) probably made me wonder more about the prominence of the article ... since I believe it was a headline when I clicked on it. I noticed the headline stories do rotate, but haven't quite figured out the formula.
While it'd be nice to see some new features online, I believe your online presence is at the least sufficient and actually very good on a lot of fronts given your distribution level. Given the state of affairs re: the newspaper industry in general, I'm not going to say what you should or shouldn't do ... except to suggest you perform due diligence carefully if you do make a significant move online OR elect not to. I do believe we're at somewhat of an evolutionary crossroads with respect to real world & online news publications.
The Watch does publish business news, often drawn from press releases, generally in a "briefs" format. The configuration of our website doesn't allow for news hierarchy as easily as print does.
You might reply that we should evolve our website, and we will, but for a small paper this is a challenge! You may notice that even big newspaper sites often seem to give more weight to a story online than they give to that same story in print.
Among other issues with web publishing, a reader cannot easily see at a glance how long the story is, not to mention what page it's on or how much prominence it has on that page.
Still, your point is taken.
Publisher Seth Cagin
I mean come on, I could MAYBE understand if it were a famous executive chef or trainer, but this position really doesn't have much public interaction other than what we're spoon fed from their front office via press releases and such. Hmmmm, maybe this is the first one.